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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Detachment
Involvement
Encouraged
Fragmenting
Electric
Fostered
Print
Fosters
Technology
Unification
Process
Encourages
Alphabet
More quotes by Marshall McLuhan
The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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We don't know who discovered water, but we know it wasn't the fish.
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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
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The more the data banks record about each one of us, the less we exist.
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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There are many people for whom 'thinking' necessarily means identifying with existing trends.
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It is the framework which changes with each new technology and not just the picture within the frame.
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Anything that's popular is a rear-view image.
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A typewriter is a means of transcribing thought, not expressing it.
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Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
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