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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Detachment
Involvement
Encouraged
Fragmenting
Electric
Fostered
Print
Fosters
Technology
Unification
Process
Encourages
Alphabet

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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
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Nobody can commit photography alone.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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The bible belt is oral territory and therefore despised by the literati.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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First we build the tools, then they build us.
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If it works, it's obsolete.
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We are all robots when uncritically involved with our technologies.
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the only people who have proof of their sanity are those who have been discharged from mental institutions
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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