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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Fellows
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More quotes by Marshall McLuhan
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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Obsolescence never meant the end of anything, it's just the beginning.
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If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
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The global village is a place of very arduous interfaces and very abrasive situations.
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There are many people for whom 'thinking' necessarily means identifying with existing trends.
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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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I may be wrong, but I'm never in doubt.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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Schizophrenia may be a necessary consequence of literacy.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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The 'expert' is the man who stays put.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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We are all robots when uncritically involved with our technologies.
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Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
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