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Food for the mind is like food for the body: the inputs are never the same as the outputs.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Output
Input
Food
Body
Mind
Never
Like
Outputs
Inputs
More quotes by Marshall McLuhan
Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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Positively, the effect of speeding up temporal sequence is to abolish time, much as the telegraph and cable abolished space. Of course, the photograph does both.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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The method of our time is to use not a single but multiple models for exploration.
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The new electronic independence re-creates the world in the image of a global village.
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North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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Life. Consider the alternative.
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The story begins only when the book closes.
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The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
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The media have substituted themselves for the older world.
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Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.
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In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by discourse and conversation.
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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Fish did not discover water.
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Electricity does not centralize, but decentralizes.
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I may be wrong, but I'm never in doubt.
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People don't actually read newspapers - they get into them every morning like a hot bath.
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Explore the situation. Statements are expendable. Don't keep on looking in the rearview mirror and defending the status quo which is outmoded the moment it happened.
Marshall McLuhan
