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Food for the mind is like food for the body: the inputs are never the same as the outputs.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Never
Outputs
Like
Inputs
Output
Input
Food
Body
Mind
More quotes by Marshall McLuhan
The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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The method of our time is to use not a single but multiple models for exploration.
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Explore the situation. Statements are expendable. Don't keep on looking in the rearview mirror and defending the status quo which is outmoded the moment it happened.
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The 'expert' is the man who stays put.
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Anything that's popular is a rear-view image.
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Only a fraction of the history of literacy has been typographic.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
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We become what we behold. We shape our tools and then our tools shape us.
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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On Spaceship Earth there are no passengers everybody is a member of the crew. We have moved into an age in which everybody's activities affect everybody else.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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