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People don't actually read newspapers - they get into them every morning like a hot bath.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Newspapers
Morning
Actually
Read
Every
Like
Bath
People
Baths
Hot
More quotes by Marshall McLuhan
Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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The age of automation is going to be the age of do it yourself.
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It is possible to deal with the entire environment as a work of art.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.
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When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humor.
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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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I may be wrong, but I'm never in doubt.
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The circuited city of the future will not be the huge hunk of concentrated real estate created by the railway. It will take on a totally new meaning under conditions of very rapid movement. It will be an information megalopolis.
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Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
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The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
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Obsolescence is the moment of superabundance.
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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
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Schizophrenia may be a necessary consequence of literacy.
Marshall McLuhan
