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People don't actually read newspapers - they get into them every morning like a hot bath.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Morning
Actually
Read
Every
Like
Bath
People
Baths
Hot
Newspapers
More quotes by Marshall McLuhan
If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
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Publication is a self-invasion of privacy.
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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
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Clear prose indicates the absence of thought.
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Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
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It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
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The story begins only when the book closes.
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It is possible to deal with the entire environment as a work of art.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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The new electronic independence re-creates the world in the image of a global village.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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Invention is the mother of necessities.
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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
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We don't know who discovered water, but we know it wasn't the fish.
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Food for the mind is like food for the body: the inputs are never the same as the outputs.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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