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People don't actually read newspapers - they get into them every morning like a hot bath.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Every
Like
Bath
People
Baths
Hot
Newspapers
Morning
Actually
Read
More quotes by Marshall McLuhan
Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
Marshall McLuhan
The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
Marshall McLuhan
We become what we behold. We shape our tools and then our tools shape us.
Marshall McLuhan
Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
Marshall McLuhan
In antiquity and the Middle Ages reading was necessarily reading aloud.
Marshall McLuhan
Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
Marshall McLuhan
The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
Marshall McLuhan
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Marshall McLuhan
The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
Marshall McLuhan
We don't know who discovered water, but we know it wasn't the fish.
Marshall McLuhan
The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
Marshall McLuhan
Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
Marshall McLuhan
One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
Marshall McLuhan
Diaper backward spells repaid. Think about it.
Marshall McLuhan
The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
Marshall McLuhan
In an age of multiple and massive innovations, obsolescence becomes the major obsession.
Marshall McLuhan
Don't ask whether it is right or wrong. Instead try to find out what is going on.
Marshall McLuhan
Current illusion is that science has abolished all natural laws.
Marshall McLuhan
Only a fraction of the history of literacy has been typographic.
Marshall McLuhan
Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.
Marshall McLuhan
