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Innovation for holders of conventional wisdom is not novelty but annihilation.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Innovation
Wisdom
Holders
Annihilation
Novelty
Conventional

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Any breakdown is a breakthrough.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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I wouldn't have seen it if I hadn't believed it.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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The media have substituted themselves for the older world.
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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Most of our assumptions have outlived their uselessness.
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Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
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Canada is the only country in the world that knows how to live without an identity.
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The mother tongue is propaganda.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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Typographic man can express but is helpless to read the configurations of print technology.
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Clear prose indicates the absence of thought.
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In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.
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Language is a form of organized stutter.
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The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
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