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Innovation for holders of conventional wisdom is not novelty but annihilation.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Novelty
Conventional
Innovation
Wisdom
Holders
Annihilation
More quotes by Marshall McLuhan
Explore the situation. Statements are expendable. Don't keep on looking in the rearview mirror and defending the status quo which is outmoded the moment it happened.
Marshall McLuhan
The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
Marshall McLuhan
There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
Marshall McLuhan
The most human thing about us is our technology.
Marshall McLuhan
Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
Marshall McLuhan
By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
Marshall McLuhan
Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.
Marshall McLuhan
Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.
Marshall McLuhan
The 'content' of any medium is always another medium.
Marshall McLuhan
Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
Marshall McLuhan
Fish did not discover water.
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First we build the tools, then they build us.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
Marshall McLuhan
Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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Any breakdown is a breakthrough.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
Marshall McLuhan
... Their power to see environments as they really are.
Marshall McLuhan
The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
Marshall McLuhan
