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Innovation for holders of conventional wisdom is not novelty but annihilation.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Novelty
Conventional
Innovation
Wisdom
Holders
Annihilation

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Only the vanquished remember history.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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Electricity does not centralize, but decentralizes.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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I do not explain, I explore.
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First we build the tools, then they build us.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
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