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The age of automation is going to be the age of do it yourself.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Automation
Characteristics
Age
Going
More quotes by Marshall McLuhan
One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
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Life. Consider the alternative.
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The bible belt is oral territory and therefore despised by the literati.
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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People who write obscurely are either unskilled in writing or up to mischief.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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First we shape our tools, thereafter they shape us
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The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
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Electricity does not centralize, but decentralizes.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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People don't actually read newspapers - they get into them every morning like a hot bath.
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The task confronting contemporary man is to live with the hidden ground of his activities as familiarly as our literate predecessors lived with the figure minus ground.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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