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The age of automation is going to be the age of do it yourself.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Automation
Characteristics
Age
Going

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When things come at you very fast, naturally you lose touch with yourself.
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We don't know who discovered water, but we know it wasn't the fish.
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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
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One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humor.
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The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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There are many people for whom 'thinking' necessarily means identifying with existing trends.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by discourse and conversation.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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