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We are all robots when uncritically involved with our technologies.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Involved
Technology
Uncritically
Technologies
Robots

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It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
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It is the framework which changes with each new technology and not just the picture within the frame.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
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Language as the technology of human extension, whose powers of division and separation we know so well, may have been the Tower of Babel by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr
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You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.
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Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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Diaper backward spells repaid. Think about it.
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The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
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The media have substituted themselves for the older world.
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the only people who have proof of their sanity are those who have been discharged from mental institutions
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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