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The story begins only when the book closes.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Closes
Begins
Story
Stories
Book
More quotes by Marshall McLuhan
Affluence creates poverty.
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Current illusion is that science has abolished all natural laws.
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
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Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses.
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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
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Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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I wouldn't have seen it if I hadn't believed it.
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Fish did not discover water.
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What goes on inside the school is an interruption of education.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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Electricity does not centralize, but decentralizes.
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The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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There is no individualism in Eastern or oral cultures.
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
Marshall McLuhan
Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
Marshall McLuhan
