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The story begins only when the book closes.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Closes
Begins
Story
Stories
Book

More quotes by Marshall McLuhan

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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
Marshall McLuhan
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Typographic man can express but is helpless to read the configurations of print technology.
Marshall McLuhan
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
Marshall McLuhan
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
Marshall McLuhan
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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
Marshall McLuhan
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Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
Marshall McLuhan
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
Marshall McLuhan
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Advertising is an environmental striptease for a world of abundance.
Marshall McLuhan
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
Marshall McLuhan
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Ads represent the main channel of intellectual and artistic effort in the modern world.
Marshall McLuhan
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American youth attributes much more importance to arriving at driver's license age than at voting age.
Marshall McLuhan
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I don't necessarily agree with everything I say.
Marshall McLuhan
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I may be wrong, but I'm never in doubt.
Marshall McLuhan
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When things come at you very fast, naturally you lose touch with yourself.
Marshall McLuhan
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All discoveries in art and science result from an accumulation of errors.
Marshall McLuhan
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
Marshall McLuhan
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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
Marshall McLuhan
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
Marshall McLuhan
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
Marshall McLuhan
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Obsolescence never meant the end of anything, it's just the beginning.
Marshall McLuhan