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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Drama
Youth
Environment
Present
Understand
Lives
Instinctively
Electric
Depth
More quotes by Marshall McLuhan
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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The method of our time is to use not a single but multiple models for exploration.
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We have to find the environments in which it will be possible to live with our new inventions.
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Jokes are grievances.
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The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.
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If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.
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The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
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We impose the form of the old on the content of the new.
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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
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When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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We have be-come irrevocably involved with, and responsible for, each other.
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If it works, it's obsolete.
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The school system is the homogenizing hopper into which we toss our integral tots for processing.
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We are all robots when uncritically involved with our technologies.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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It is the framework which changes with each new technology and not just the picture within the frame.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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The more the data banks record about each one of us, the less we exist.
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