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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Understand
Lives
Instinctively
Electric
Depth
Drama
Youth
Environment
Present
More quotes by Marshall McLuhan
Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
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A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
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Food for the mind is like food for the body: the inputs are never the same as the outputs.
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The story begins only when the book closes.
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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.
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Clear prose indicates the absence of thought.
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Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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In an age of multiple and massive innovations, obsolescence becomes the major obsession.
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We don't know who discovered water, but we know it wasn't the fish.
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The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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Only a fraction of the history of literacy has been typographic.
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The most human thing about us is our technology.
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