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The media have substituted themselves for the older world.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Substituted
Older
Media
World
More quotes by Marshall McLuhan
Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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Schizophrenia may be a necessary consequence of literacy.
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Mass man is a phenomenon of electric speed, not of physical quantity.
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A typewriter is a means of transcribing thought, not expressing it.
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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The 'content' of any medium is always another medium.
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Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.
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It is one of the peculiar characteristics of the photograph that it isolates single moments in time.
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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The huge advantage of Canada is its backwardness.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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Only a fraction of the history of literacy has been typographic.
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In experimental art, men are given the exact specifications of coming violence to their own psyches from their own counter-irritant or technology... But the counter-irritant usually proves a greater plague than the initial irritant, like a drug habit.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
Marshall McLuhan
