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The media have substituted themselves for the older world.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
World
Substituted
Older
Media

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Clear prose indicates the absence of thought.
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Electricity does not centralize, but decentralizes.
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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
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The space of early Greek cosmology was structured by logos - resonant utterance or word.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.
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Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground.
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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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I wouldn't have seen it if I hadn't believed it.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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