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The media have substituted themselves for the older world.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Substituted
Older
Media
World
More quotes by Marshall McLuhan
Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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The school system is the homogenizing hopper into which we toss our integral tots for processing.
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The 'content' of any medium is always another medium.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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... Their power to see environments as they really are.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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Art is anything you can get away with.
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While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
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Canada is the only country in the world that knows how to live without an identity.
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A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
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All discoveries in art and science result from an accumulation of errors.
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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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People who write obscurely are either unskilled in writing or up to mischief.
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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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