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Only a fraction of the history of literacy has been typographic.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
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Literacy
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
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Any breakdown is a breakthrough.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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Our technology forces us to live mythically
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Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
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It is the framework which changes with each new technology and not just the picture within the frame.
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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On Spaceship Earth there are no passengers everybody is a member of the crew. We have moved into an age in which everybody's activities affect everybody else.
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In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by discourse and conversation.
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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Schizophrenia may be a necessary consequence of literacy.
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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A nomadic society cannot experience enclosed space.
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