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Obsolescence is the moment of superabundance.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Moment
Moments
Superabundance
Obsolescence

More quotes by Marshall McLuhan

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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
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A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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I do not explain, I explore.
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North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
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Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
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Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
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Jokes are grievances.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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Our technology forces us to live mythically
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
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When things come at you very fast, naturally you lose touch with yourself.
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The age of automation is going to be the age of do it yourself.
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... Their power to see environments as they really are.
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