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Electricity does not centralize, but decentralizes.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Electricity
Doe

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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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Obsolescence is the moment of superabundance.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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Most of our assumptions have outlived their uselessness.
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The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
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The rythms of typing favour short, concise sentences, sentences with oral form.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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We have be-come irrevocably involved with, and responsible for, each other.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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It is the framework which changes with each new technology and not just the picture within the frame.
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Art is anything you can get away with.
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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