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Electricity does not centralize, but decentralizes.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Electricity
Doe

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We are all robots when uncritically involved with our technologies.
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It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.
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We have be-come irrevocably involved with, and responsible for, each other.
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First we build the tools, then they build us.
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Our motor car is our supreme form of privacy when we are away from home.
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The new media are not bridges between man and nature - they are nature...
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Positively, the effect of speeding up temporal sequence is to abolish time, much as the telegraph and cable abolished space. Of course, the photograph does both.
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The story begins only when the book closes.
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What goes on inside the school is an interruption of education.
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The media have substituted themselves for the older world.
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The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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The new electronic independence re-creates the world in the image of a global village.
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Most of our assumptions have outlived their uselessness.
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Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
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Money is a poor man's credit card.
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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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