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Electricity does not centralize, but decentralizes.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Doe
Electricity

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All advertising advertises advertising.
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
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Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.
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All media are extensions of some human faculty- psychic or physical.
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Language as the technology of human extension, whose powers of division and separation we know so well, may have been the Tower of Babel by which men sought to scale the highest heavens. Today computers hold out the promise of a means of instant tr
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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
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The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
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Language is a form of organized stutter.
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There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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Schizophrenia may be a necessary consequence of literacy.
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The content or time-clothing of any medium or culture is the preceding medium or culture.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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