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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Use
Artist
Realizes
Work
Grounds
Always
Uses
Prepare
Present
Realizing
Future
More quotes by Marshall McLuhan
North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.
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People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
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For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder.
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Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
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Fish did not discover water.
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The ignorance of how to use knowledge stockpiles exponentially.
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We impose the form of the old on the content of the new.
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The new electronic independence re-creates the world in the image of a global village.
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Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.
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First we shape our tools, thereafter they shape us
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The method of our time is to use not a single but multiple models for exploration.
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An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
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Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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The bible belt is oral territory and therefore despised by the literati.
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It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
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At electric speed, all forms are pushed to the limits of their potential.
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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
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