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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Realizing
Future
Use
Artist
Realizes
Work
Grounds
Always
Uses
Prepare
Present
More quotes by Marshall McLuhan
Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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The most human thing about us is our technology.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
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While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
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The new electronic independence re-creates the world in the image of a global village.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
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Current illusion is that science has abolished all natural laws.
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We become what we behold. We shape our tools and then our tools shape us.
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One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humor.
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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
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Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
Marshall McLuhan
Schizophrenia may be a necessary consequence of literacy.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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People hope that if they scream loudly enough about values then others will mistake them for serious, sensitive souls who have higher and nobler perceptions than ordinary people. Otherwise, why would they be screaming? Moral bitterness is a basic technique for endowing the idiot with dignity.
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
Marshall McLuhan
