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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Always
Uses
Prepare
Present
Realizing
Future
Use
Artist
Realizes
Work
Grounds
More quotes by Marshall McLuhan
A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
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We impose the form of the old on the content of the new.
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The 'content' of any medium is always another medium.
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For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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The price of eternal vigilance is indifference.
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Typography tended to alter language from a means of perception and exploration to a portable commodity.
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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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At electric speed, all forms are pushed to the limits of their potential.
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Obsolescence is the moment of superabundance.
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It is the framework which changes with each new technology and not just the picture within the frame.
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Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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There is no individualism in Eastern or oral cultures.
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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