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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Present
Realizing
Future
Use
Artist
Realizes
Work
Grounds
Always
Uses
Prepare
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Jokes are grievances.
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While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
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Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
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Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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The new electronic independence re-creates the world in the image of a global village.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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We impose the form of the old on the content of the new.
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If we understand the revolutionary transformations caused by new media, we can anticipate and control them but if we continue in our self-induced subliminal trance, we will be their slaves.
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The age of automation is going to be the age of do it yourself.
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Explore the situation. Statements are expendable. Don't keep on looking in the rearview mirror and defending the status quo which is outmoded the moment it happened.
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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
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Mass man is a phenomenon of electric speed, not of physical quantity.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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We don't know who discovered water, but we know it wasn't the fish.
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Obsolescence is the moment of superabundance.
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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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Our motor car is our supreme form of privacy when we are away from home.
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The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
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Diaper backward spells repaid. Think about it.
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