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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Always
Uses
Prepare
Present
Realizing
Future
Use
Artist
Realizes
Work
Grounds
More quotes by Marshall McLuhan
Food for the mind is like food for the body: the inputs are never the same as the outputs.
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Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
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The 'expert' is the man who stays put.
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Typographic man can express but is helpless to read the configurations of print technology.
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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The global village is a place of very arduous interfaces and very abrasive situations.
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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I expect to see the coming decades transform the planet into an art form the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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If it works, it's obsolete.
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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Money is a poor man's credit card.
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Schizophrenia may be a necessary consequence of literacy.
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Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation.
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Advertising is an environmental striptease for a world of abundance.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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