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The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Humans
Village
Country
Lows
Institutionalized
Forms
Functions
Organization
Formula
Function
Participation
High
Formulas
Form
Stability
Human
Intensity
More quotes by Marshall McLuhan
Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
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The story begins only when the book closes.
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In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
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When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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The rythms of typing favour short, concise sentences, sentences with oral form.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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... Their power to see environments as they really are.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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Electricity does not centralize, but decentralizes.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
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