Quote

Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Education
Absurd
Child
Total
Lives
Neither
Two
Mere
Inclines
Today
Childhood
Suffice
Children
Grow
Incline
Work
Growing
Instruction
World
Grows
Worlds

More quotes by Marshall McLuhan

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Electricity does not centralize, but decentralizes.
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One main condition of aristocratic life was present in the South and not in the North--personal responsibility to other human beings for education and material welfare. (A Carnegie or a Ford, like a bureaucracy, molds the lives of millions without taking any responsibility.)
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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The content or time-clothing of any medium or culture is the preceding medium or culture.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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Clear prose indicates the absence of thought.
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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
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I don't necessarily agree with everything I say.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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Anything that's popular is a rear-view image.
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Once you see the boundaries of your environment, they are no longer the boundaries of your environment.
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Life. Consider the alternative.
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It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.
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Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
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I expect to see the coming decades transform the planet into an art form the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
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