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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Work
Growing
Instruction
World
Grows
Worlds
Education
Absurd
Child
Total
Lives
Neither
Two
Mere
Inclines
Today
Childhood
Suffice
Children
Grow
Incline
More quotes by Marshall McLuhan
Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
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Invention is the mother of necessities.
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The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
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Fish did not discover water.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
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All discoveries in art and science result from an accumulation of errors.
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Language is a form of organized stutter.
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When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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Ads represent the main channel of intellectual and artistic effort in the modern world.
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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All media are extensions of some human faculty- psychic or physical.
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Clear prose indicates the absence of thought.
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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
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The method of our time is to use not a single but multiple models for exploration.
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