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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Creative
Entertainment
Politics
Merely
Audience
Questions
Successor
Force
Offers
Successors
Given
Mass
Participating
Used
Instead
Packages
Today
Answers
Passive
Public
Yesterday
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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It is possible to deal with the entire environment as a work of art.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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The 'content' of any medium is always another medium.
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Our motor car is our supreme form of privacy when we are away from home.
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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.
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The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.
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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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We impose the form of the old on the content of the new.
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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The circuited city of the future will not be the huge hunk of concentrated real estate created by the railway. It will take on a totally new meaning under conditions of very rapid movement. It will be an information megalopolis.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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People who write obscurely are either unskilled in writing or up to mischief.
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At electric speed, all forms are pushed to the limits of their potential.
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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
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Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
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