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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Force
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Successors
Given
Mass
Participating
Used
Instead
Packages
Today
Answers
Passive
Public
Yesterday
Creative
Entertainment
Politics
Merely
Audience
Questions
Successor
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The 'content' of any medium is always another medium.
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I may be wrong, but I'm never in doubt.
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It is critical vision alone which can mitigate the unimpeded operation of the automatic.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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... Their power to see environments as they really are.
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Anything that's popular is a rear-view image.
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