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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
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Participating
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Today
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Politics
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More quotes by Marshall McLuhan
In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
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To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
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In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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Canada is the only country in the world that knows how to live without an identity.
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The mother tongue is propaganda.
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The 'expert' is the man who stays put.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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Publication is a self-invasion of privacy.
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Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.
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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
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A typewriter is a means of transcribing thought, not expressing it.
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We become what we behold. We shape our tools and then our tools shape us.
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The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.
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Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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