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Typography tended to alter language from a means of perception and exploration to a portable commodity.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Exploration
Perception
Language
Portable
Means
Typography
Mean
Tended
Alter
Machinery
Commodity

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In antiquity and the Middle Ages reading was necessarily reading aloud.
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Relativity theory forced the abandonment, in principle, of absolute space and absolute time.
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It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
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The 'expert' is the man who stays put.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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Life. Consider the alternative.
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Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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We become what we behold. We shape our tools and then our tools shape us.
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All media are extensions of some human faculty- psychic or physical.
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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
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The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
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The 'content' of any medium is always another medium.
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I wouldn't have seen it if I hadn't believed it.
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In experimental art, men are given the exact specifications of coming violence to their own psyches from their own counter-irritant or technology... But the counter-irritant usually proves a greater plague than the initial irritant, like a drug habit.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.
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The new media are not bridges between man and nature - they are nature...
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