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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
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Pseudo
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When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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We are all robots when uncritically involved with our technologies.
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People don't actually read newspapers - they get into them every morning like a hot bath.
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North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
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By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
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The village had institutionalized all human functions in forms of low intensity.... Participation was high and organization was low. This is the formula for stability.
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Jokes are grievances.
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Such is the content of the mental life of the Hemingway hero and the good guy in general. Every day he gets beaten into a servile pulp by his own mechanical reflexes, which are constantly busy registering and reacting to the violent stimuli which his big, noisy, kinesthetic environment has provided for his unreflective reception.
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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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... Their power to see environments as they really are.
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The content or time-clothing of any medium or culture is the preceding medium or culture.
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Obsolescence is the moment of superabundance.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.
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