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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
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More quotes by Marshall McLuhan
Nobody can commit photography alone.
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There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
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Electricity does not centralize, but decentralizes.
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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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The space of early Greek cosmology was structured by logos - resonant utterance or word.
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We have be-come irrevocably involved with, and responsible for, each other.
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In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by discourse and conversation.
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Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
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All discoveries in art and science result from an accumulation of errors.
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Obsolescence never meant the end of anything, it's just the beginning.
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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People who write obscurely are either unskilled in writing or up to mischief.
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We have to find the environments in which it will be possible to live with our new inventions.
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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Our motor car is our supreme form of privacy when we are away from home.
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The ignorance of how to use knowledge stockpiles exponentially.
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Invention is the mother of necessities.
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All advertising advertises advertising.
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