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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Natural
Canadians
Live
Lands
Without
Accents
People
Bold
Canada
Ego
Learned
Land
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Schizophrenia may be a necessary consequence of literacy.
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The huge advantage of Canada is its backwardness.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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In antiquity and the Middle Ages reading was necessarily reading aloud.
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In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
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Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.
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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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Fish did not discover water.
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The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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The bible belt is oral territory and therefore despised by the literati.
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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
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The ignorance of how to use knowledge stockpiles exponentially.
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If it works, it's obsolete.
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