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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Without
Cultural
Work
Environment
Way
Media
Impossible
Understanding
Knowledge
Social
Change
Environments

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The new media are not ways of relating to us the 'real' world they are the real world and they reshape what remains of the old world at will.
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What goes on inside the school is an interruption of education.
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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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People don't actually read newspapers - they get into them every morning like a hot bath.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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Affluence creates poverty.
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All advertising advertises advertising.
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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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Photography turns people into things and their image into a mass consumer product.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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Schizophrenia may be a necessary consequence of literacy.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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First we build the tools, then they build us.
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