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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Understanding
Knowledge
Social
Change
Environments
Without
Cultural
Work
Environment
Way
Media
Impossible

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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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It is one of the peculiar characteristics of the photograph that it isolates single moments in time.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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Innovation for holders of conventional wisdom is not novelty but annihilation.
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Logos is the formal cause of the kosmos and all things, responsible for their nature and configuration.
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The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
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All discoveries in art and science result from an accumulation of errors.
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Language is a form of organized stutter.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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All media are extensions of some human faculty- psychic or physical.
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
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The school system is the homogenizing hopper into which we toss our integral tots for processing.
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We have be-come irrevocably involved with, and responsible for, each other.
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The more the data banks record about each one of us, the less we exist.
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Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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Typography tended to alter language from a means of perception and exploration to a portable commodity.
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Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
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