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You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Without
Marvellous
Canadian
French
English
Identity
Resources
Live

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Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground.
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I don't necessarily agree with everything I say.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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Food for the mind is like food for the body: the inputs are never the same as the outputs.
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First we shape our tools, thereafter they shape us
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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Only the small secrets need to be protected. The large ones are kept secret by public incredulity.
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If it works, it's obsolete.
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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
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Advertising is an environmental striptease for a world of abundance.
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Anything that's popular is a rear-view image.
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Mass man is a phenomenon of electric speed, not of physical quantity.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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Affluence creates poverty.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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The price of eternal vigilance is indifference.
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The successor to politics will be propaganda. Propaganda, not in the sense of a message or ideology, but as the impact of the whole technology of the times.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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