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You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
French
English
Identity
Resources
Live
Without
Marvellous
Canadian
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Metaphor has traditionally been regarded as the matrix and pattern of the figures of speech.
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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Canada is the only country in the world that knows how to live without an identity.
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Youth instinctively understand the present environment - the electric drama. It lives mythically and in depth.
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Cubism ('multi-locationalism') is one of the painterly forms of acoustic space.
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In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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The logos of creation, 'And God Said ...' formed the basis of Christian interpretation of the 'Book of Nature.
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We are all robots when uncritically involved with our technologies.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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At electric speed, all forms are pushed to the limits of their potential.
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Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
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The circuited city of the future will not be the huge hunk of concentrated real estate created by the railway. It will take on a totally new meaning under conditions of very rapid movement. It will be an information megalopolis.
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Only the vanquished remember history.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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It is possible to deal with the entire environment as a work of art.
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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
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