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The huge advantage of Canada is its backwardness.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Backwardness
Canada
Advantage
Huge
More quotes by Marshall McLuhan
The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
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The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
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Obsolescence is the moment of superabundance.
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The 'expert' is the man who stays put.
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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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A point of view can be a dangerous luxury when substituted for insight and understanding.
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Typography tended to alter language from a means of perception and exploration to a portable commodity.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
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Language is a form of organized stutter.
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Only the vanquished remember history.
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Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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What goes on inside the school is an interruption of education.
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The meaning of experience is typically one generation behind the experience. The content of new situations, both private and corporate, is typically the preceding situation.
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
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In an age of multiple and massive innovations, obsolescence becomes the major obsession.
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