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The huge advantage of Canada is its backwardness.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Huge
Backwardness
Canada
Advantage
More quotes by Marshall McLuhan
All media are extensions of some human faculty- psychic or physical.
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Language does for intelligence what the wheel does for the feet and the body. It enables them to move from thing to thing with greater ease and speed and ever less involvement.
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To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
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There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
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Any breakdown is a breakthrough.
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Transmitted at the speed of light, all events on this planet are simultaneous. In the electric environment of information all events are simultaneous, there is no time or space separating events.
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Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces.
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Electricity does not centralize, but decentralizes.
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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The more the data banks record about each one of us, the less we exist.
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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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If it works, it's obsolete.
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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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