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The huge advantage of Canada is its backwardness.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Backwardness
Canada
Advantage
Huge
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The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
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Typographic man can express but is helpless to read the configurations of print technology.
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Publication is a self-invasion of privacy.
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The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
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The name of a man is a numbing blow from which he never recovers.
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Nowadays there is no conversation at all. Teachers distrust talk as much as business men.
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In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.
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Radical changes of identity, happening suddenly and in very brief intervals of time, have proved more deadly and destructive of human values than wars fought with hardware weapons.
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Anything that's popular is a rear-view image.
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Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.
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Schizophrenia may be a necessary consequence of literacy.
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