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Anything that's popular is a rear-view image.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Rear
Popular
Independence
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Anything

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The global village is a place of very arduous interfaces and very abrasive situations.
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Money is a poor man's credit card.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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It is perhaps typical of very creative minds that they hit very large nails not quite on the head.
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The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.
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All discoveries in art and science result from an accumulation of errors.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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We impose the form of the old on the content of the new.
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Publication is a self-invasion of privacy.
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
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Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
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The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message.
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Today, the mass audience (the successor to the public) can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.
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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
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