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The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Language
Oral
Culture
Hemisphere
Alphabet
Part
Languages
Power
Translate
Right
Cultures
Visuals
Phonetic
Visual
Invade
More quotes by Marshall McLuhan
By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.
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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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Only the vanquished remember history.
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First we build the tools, then they build us.
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
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People who write obscurely are either unskilled in writing or up to mischief.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
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Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy.
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To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
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Money is a poor man's credit card.
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Good taste is the first refuge of the non creative. It is the last ditch stand of the artist.
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The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
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I expect to see the coming decades transform the planet into an art form the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.
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The school system is the homogenizing hopper into which we toss our integral tots for processing.
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At electric speed, all forms are pushed to the limits of their potential.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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