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The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Cultures
Visuals
Phonetic
Visual
Invade
Language
Oral
Culture
Hemisphere
Part
Alphabet
Power
Languages
Right
Translate

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The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.
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If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.
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What goes on inside the school is an interruption of education.
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All advertising advertises advertising.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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The printing press was at first mistaken for an engine of immortality by everybody except Shakespeare.
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Jokes are grievances.
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Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground.
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Typographic man can express but is helpless to read the configurations of print technology.
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As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
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The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
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Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
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...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems.
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