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I am not a culture critic because I am not in any way interested in classifying cultural forms. I am a metaphysician, interested in the life of the forms and their surprising modalities. That is why I have no interest in the academic world.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Forms
Metaphysician
Interested
Modalities
Interest
Classifying
Culture
Critic
Form
Academic
Way
Surprising
Life
Cultural
World
Critics

More quotes by Marshall McLuhan

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Except for light, all other media come in pairs, with one acting as the content of the other, obscuring the operation of both.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
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Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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For those for whom the sex act has come to seem mechanical and merely the meeting and manipulation of body parts, there often remains a hunger which can be called metaphysical but which is not recognized as such, and which seeks satisfaction in physical danger, or sometimes in torture, suicide, or murder.
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All advertising advertises advertising.
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Obsolescence is the moment of superabundance.
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I am curious to know what would happen if art were suddenly seen for what it is, namely, exact information of how to rearrange one's psyche in order to anticipate the next blow from our own extended faculties.
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In an age of multiple and massive innovations, obsolescence becomes the major obsession.
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Most people are alive in an earlier time, but you must be alive in our own time.
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Only the vanquished remember history.
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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Advertising is an environmental striptease for a world of abundance.
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The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.
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Typography tended to alter language from a means of perception and exploration to a portable commodity.
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The medium is the message because it is the medium that shapes and controls the search and form of human associations and action.
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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Once introduced discontinuity, once challenge any of the properties of visual space, and as they flow from each other, the whole conceptual framework collapses.
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