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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Environment
Present
Simply
Attention
Perceptible
Whole
Invisible
Always
Environmental
Field
Fields
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Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.
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The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.
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At electric speed, all forms are pushed to the limits of their potential.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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Food for the mind is like food for the body: the inputs are never the same as the outputs.
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What goes on inside the school is an interruption of education.
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There are many people for whom 'thinking' necessarily means identifying with existing trends.
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Antipathy, dissimilarity of views, hate, contempt, can accompany true love.
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The movie stars and matinee idols are put into the public domain by photography. They become dreams that money can buy. They can be bought and thumbed more easily than public prostitutes.
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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Gutenberg made everybody a reader. Xerox makes everybody a publisher.
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Any breakdown is a breakthrough.
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