Quote

The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.

Marshall McLuhan

Change background

T
T
T

Change font

TAGS & TOPICS

Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Present
Simply
Attention
Perceptible
Whole
Invisible
Always
Environmental
Field
Fields
Environment

More quotes by Marshall McLuhan

Image
The content or time-clothing of any medium or culture is the preceding medium or culture.
Marshall McLuhan
Image
The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.
Marshall McLuhan
Image
In an age of multiple and massive innovations, obsolescence becomes the major obsession.
Marshall McLuhan
Image
In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
Marshall McLuhan
Image
Technologies themselves, regardless of content, produce a hemispheric bias in the users.
Marshall McLuhan
Image
The ignorance of how to use knowledge stockpiles exponentially.
Marshall McLuhan
Image
Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.
Marshall McLuhan
Image
One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humor.
Marshall McLuhan
Image
It is one of the peculiar characteristics of the photograph that it isolates single moments in time.
Marshall McLuhan
Image
The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
Marshall McLuhan
Image
The story begins only when the book closes.
Marshall McLuhan
Image
An administrator in a bureaucratic world is a man who can feel big by merging his non-entity in an abstraction. A real person in touch with real things inspires terror in him.
Marshall McLuhan
Image
All discoveries in art and science result from an accumulation of errors.
Marshall McLuhan
Image
As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
Marshall McLuhan
Image
The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.
Marshall McLuhan
Image
Artists in various fields are always the first to discover how to enable one medium or to release the power of another.
Marshall McLuhan
Image
All advertising advertises advertising.
Marshall McLuhan
Image
People don't actually read newspapers - they get into them every morning like a hot bath.
Marshall McLuhan
Image
The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.
Marshall McLuhan
Image
Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
Marshall McLuhan