Quote

Ads represent the main channel of intellectual and artistic effort in the modern world.

Marshall McLuhan

Change background

T
T
T

Change font

TAGS & TOPICS

Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Main
Intellectual
Modern
Effort
Channel
World
Ads
Represent
Artistic

More quotes by Marshall McLuhan

Image
First we build the tools, then they build us.
Marshall McLuhan
Image
First we shape our tools, thereafter they shape us
Marshall McLuhan
Image
Photography turns people into things and their image into a mass consumer product.
Marshall McLuhan
Image
Our technology forces us to live mythically
Marshall McLuhan
Image
Primitivism has become the vulgar cliché of much modern art and speculation.
Marshall McLuhan
Image
...the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.
Marshall McLuhan
Image
If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.
Marshall McLuhan
Image
Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
Marshall McLuhan
Image
It is critical vision alone which can mitigate the unimpeded operation of the automatic.
Marshall McLuhan
Image
Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
Marshall McLuhan
Image
Phenomenology is dialectic in ear-mode - a massive and decentralized quest for roots, for ground.
Marshall McLuhan
Image
Life. Consider the alternative.
Marshall McLuhan
Image
Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
Marshall McLuhan
Image
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Marshall McLuhan
Image
Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
Marshall McLuhan
Image
There is an enormous redundancy in every well-written book. With a well-written book I only read the right-hand page and allow my mind to work on the left-hand page. With a poorly written book I read every word.
Marshall McLuhan
Image
I wouldn't have seen it if I hadn't believed it.
Marshall McLuhan
Image
The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
Marshall McLuhan
Image
Most of our assumptions have outlived their uselessness.
Marshall McLuhan
Image
The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
Marshall McLuhan