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The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Cause
Artefacts
Media
Analytically
Bring
Logos
Causes
Reveal
Law
Formal
Form
Date
Human
Structure
Humans
Laws

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Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
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People who write obscurely are either unskilled in writing or up to mischief.
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Canadians are the people who learned to live without the bold accents of the natural ego-trippers of other lands.
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Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.
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A typewriter is a means of transcribing thought, not expressing it.
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If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
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In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
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To say that the camera cannot lie is merely to underline the multiple deceits that are now practised in its name.
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In the land of the blind, the one-eyed man is a hallucinating idiot...for he sees what no one else does: things that, to everyone else, are not there.
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The name of a man is a numbing blow from which he never recovers.
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Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
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It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
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Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.
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Our technology forces us to live mythically
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Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.
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