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Technologies themselves, regardless of content, produce a hemispheric bias in the users.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Bias
Users
Regardless
Content
Produce
Technology
Hemispheric
Technologies

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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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For tribal man, space was the uncontrollable mystery. For technological man it is time that occupies the same role.
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Attention spans get very weak at the speed of light, and that goes along with a very weak identity.
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... Their power to see environments as they really are.
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I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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Our electrically-configured world has forced us to move from the habit of data classification to the mode of pattern recognition. We can no longer build serially, block-by-block, step-by-step, because instant communication insures that all factors of the environment and of experience co-exist in a state of active interplay.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
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The global village is a place of very arduous interfaces and very abrasive situations.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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Why is it so easy to acquire the solutions of past problems and so difficult to solve current ones
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I wouldn't have seen it if I hadn't believed it.
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The specialist is one who never makes small mistakes while moving toward the grand fallacy.
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Whence did the wond'rous mystic art arise, / Of painting SPEECH, and speaking to the eyes? / That we by tracing magic lines are taught, / How to embody, and to colour THOUGHT?
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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