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Technologies themselves, regardless of content, produce a hemispheric bias in the users.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Technology
Hemispheric
Technologies
Bias
Users
Regardless
Content
Produce

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Great art speaks a language which every intelligent person can understand. The people who call themselves modernists today speak a different language.
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The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.
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It is one of the peculiar characteristics of the photograph that it isolates single moments in time.
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The more the data banks record about each one of us, the less we exist.
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The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
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Obsolescence is the moment of superabundance.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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The present is always invisible because its environmental. No environment is perceptible, simply because it saturates the whole field of attention.
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My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
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The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.
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First we shape our tools, thereafter they shape us
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One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humor.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.
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All discoveries in art and science result from an accumulation of errors.
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Man works when he is partially involved. When he is totally involved he is at play or leisure.
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While Poe and the Symbolists were exploring the irrational in literature, Freud had begun to explore the resonant figure/ground double-plot of the conscious and unconscious.
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Art is anything you can get away with.
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If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
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Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.
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