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Technologies themselves, regardless of content, produce a hemispheric bias in the users.

Marshall McLuhan

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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Users
Regardless
Content
Produce
Technology
Hemispheric
Technologies
Bias

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The rythms of typing favour short, concise sentences, sentences with oral form.
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Any breakdown is a breakthrough.
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Work does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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You can be a French Canadian or an English Canadian, but not a Canadian. We know how to live without an identity, and this is one of our marvellous resources.
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The name of a man is a numbing blow from which he never recovers.
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North Americans have a peculiar bias. They go outside to be alone and they go home to be social.
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All media are extensions of some human faculty- psychic or physical.
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In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by discourse and conversation.
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People don't actually read newspapers - they get into them every morning like a hot bath.
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One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.
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All discoveries in art and science result from an accumulation of errors.
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Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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Those conspiracies that are too incredible to be believed, are by the same right, those which most often succeed.
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Today's child is growing up absurd, because he lives in two worlds, and neither of them inclines him to grow up. Growing up--thatis our new work, and it is total. Mere instruction will not suffice.
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Don't ask whether it is right or wrong. Instead try to find out what is going on.
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The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
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We impose the form of the old on the content of the new.
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