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Technologies themselves, regardless of content, produce a hemispheric bias in the users.
Marshall McLuhan
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Marshall McLuhan
Age: 69 †
Born: 1911
Born: July 21
Died: 1980
Died: December 31
Literary Critic
Philosopher
Sociologist
University Teacher
Writer
Edmonton
Alberta
Herbert Marshall McLuhan
Marshall MacLuhan
Marshall Mac Luhan
Produce
Technology
Hemispheric
Technologies
Bias
Users
Regardless
Content
More quotes by Marshall McLuhan
Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.
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Obsolescence never meant the end of anything, it's just the beginning.
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We have be-come irrevocably involved with, and responsible for, each other.
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Only the vanquished remember history.
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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
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All media exist to invest our lives with artificial perceptions and arbitrary values.
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Food for the mind is like food for the body: the inputs are never the same as the outputs.
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A nomadic society cannot experience enclosed space.
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Obsolescence is the moment of superabundance.
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Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.
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Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.
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American youth attributes much more importance to arriving at driver's license age than at voting age.
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Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
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It's misleading to suppose there's any basic difference between education & entertainment. This distinction merely relieves people of the responsibility of looking into the matter.
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The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
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We don't know who discovered water, but we know it wasn't the fish.
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One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.
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If people were able to be convinced that art is precise advance knowledge of how to cope with the psychic and social consequences of the next technology, would they all become artists?
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In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.
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People don't actually read newspapers - they get into them every morning like a hot bath.
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